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What are we doing here, and why should you care? 

Welcome to the Willa Community Resource Page

New to the blog page and not sure where to start? Jump in to our top ten most popular posts right here!

ICYMI: Rounding Up Our Top Posts

5 Things is Willa's curated roundup of the best creator news on the internet each week.

5 Things We Loved This Week 

What makes TikTok a unique opportunity to grow is that a single video may convert thousands of followers in a matter of days, as I learned in the beginning of November.

I Grew my TikTok by 50K in 30 Days. Here's What I Learned

After churning out over 60 high-quality content posts this fall, we're pausing for a moment over the holidays to reflect and consider how we move forward.

Taking Time To Reflect

These are our top reading recommendations for creators to cozy up with this holiday season.

8 Books All Creators Need To Read

To help you seal the deal on your holiday pitch, we spoke to two creators in the Willa community about calculating your holiday campaign rate, knowing how (and when) to share pricing, and how to successfully negotiate the perfect partnership that lasts into the new year. Part 2 of our Holiday series.

Pricing Holiday Campaigns

5 Things is back and better than ever! Bringing you a curated look at the best creator news on the internet each week.

The holiday season is here, so if you haven’t started prepping your holiday pitch, now is the time to get started! This is part one of our two-part holiday campaign series.

6 Tips for Prepping Your Holiday Pitch

Thanks to Clubhouse, and new features from Facebook and Twitter, there are multiple ways creators can use their voices (literally) to get paid.

4 Ways Creators Can Cash In On The Audio Boom

While the two platforms are similar, the answer depends on what you're trying to achieve.

Reels vs. TikTok: Which One Should I Post On?

This recent report commissioned by Mighty Networks, a digital community platform, makes about a thousand KILLER points about the creator economy and how you can act today to shape a better future for us all.

4 Characteristics of The New Creator Class

Did you miss us? Our popular Friday roundup "5 Things We Loved This Week" has been on hiatus, but we're BACK with a double-stacked Thanksgiving edition just for you.

TEN Things We Loved This Week: Thanksgiving Mega Edition

The relationship between creators and brands can be a tricky one, but ultimately, everyone's professional life will be better and see more success if these two groups can communicate, understand each other, and become teammates.

Why Brands Think You're Turning Them Down Vs. Why You Actually Are

The holiday season is quickly approaching and brands are finding it more difficult to get budget-friendly and effective campaigns for their products online. If your gift guides aren't live yet, here's what you need to know to launch!

Everything you Need to Know about Holiday Gift Guides

Willa has created tons of actionable advice to help with cold outreach to brands, so I decided to put it to the test! 

I Tried Pitching Myself for 30 Days: Was it worth it?

Collaborating with other creators is a great way to grow together professionally and become more involved with your community. Not to mention, being a creator can often be a lonely profession if you don't partner with others since most often it is a one-person show. Ready to get started collabing with other creators? Here are 9 ideas to get your next creative project up and running!

9 Ways to Collab with Other Creators

Successful creators can earn money from Creator Funds thanks to their stand-out content.

5 Social Media Platforms That Will Pay You For Your Content

With the holiday season quickly approaching, now is a great time to pay attention to consumer trends regarding search and shopping intention. Not only will these trends help you stay ahead of the curve when it comes to creating content, they can also help you with collaboration ideas and negotiating! 

2021 Consumer Trends for the Holiday Season

It may sound like science fiction, the the potential for creators is real.

5 Reasons The "Metaverse" Is A Big Deal For Creators

Creators can contribute to change on Instagram by being mindful about what they post.

How Influencers Can Fix Instagram's Mental Health Problem

It's no secret that most brands are writing contracts intended to mostly benefit themselves. In order to help you protect your work and get the 💸  you deserve, we have compiled a few terms to be on the lookout for when reviewing contracts for partnerships and platforms.

Contract Terms You Need to Know

Hashtags are a promising way to help your Instagram account grow organically and beat back against the decline in organic reach. However, with countless “experts” out there, hundreds of different tools, and regular changes from Instagram themselves, where do you even start?

The Best Hashtag Tools for Instagram

If you’ve ever wondered how an advertising professional views online content creators, this interview is for you!

Tips for Successful Partnerships From an Advertising Professional

The Holiday season is just around the corner and brands are searching for new partners to share their message (and marketing budget)! Will they be able to find you?

How to Get Brands Reaching out to YOU

We created a process to help you send more pitches with ease and collect data to evaluate where you can improve. If you are ready to save time and make more 💸  keep reading!

Scaling your Pitching Process

Writing a great pitch takes practice. Here's everything we know so you can send a 🔥  pitch.

 4 Tips to Write Better Pitches

Pinterest had an incredible 2020 and they’re rising to the occasion. Now, there are multiple ways for creators to make money on the app.

It Just Got Easier To Become A Pinterest Creator

How can creators use IG's new keyword-search-by-interest tool to their advantage? Here’s everything you need to know about the recent update and how you can ace Instagram SEO in 2021

Optimize Your Instagram For Search in 2021

Rates are a hot topic with creators because there are few standards and limited transparency on how to price your work. While there are many factors that go into pricing creative work, we compiled our best tips on pricing to help you find the right rate for you.

Our Top Tips for Determining Your Rate

Using a content calendar allows you to more easily plan out social media content and remain consistent with your messaging across multiple platforms. 

How to Create a Content Calendar

Ready to create your own link in bio page on your WordPress site? Download the template below!

Link in Bio Page Template + Tutorial

Have you ever wished you could peer inside the brain of the partnerships managers you're sending those pitches to? We had the chance to hear from a few, and let's just say they had a lot on their minds!

3 Things Partnerships Managers Wish You Knew

Our recommendations for how to make the most of the many platforms available to you!

10 Influencer Platforms for Creators to Join

With the growing demands of social platforms wanting creators to push more and more content, keeping track of the content you’ve created is key to reducing your production workload.

4 Tips for Creating a Content Management System

We’ve compiled 7 things you can work towards automating in your business to save you time, so you can focus more on the tasks that drive your revenue.

7 Things To Automate As A Creator

Have you been struggling to be productive lately? To help you get through your work more efficiently, we are sharing 5 productivity hacks from Maria Aldrey, productivity expert and founder of GroovyWink.com.

5 Productivity Hacks from Maria Aldrey

A possible Instagram glitch is endangering the livelihoods of creators.

The Case Of The Disappearing Instagram Links

What is a Link-In-Bio page and why do you need one?

How to Create a Link-in-Bio Page for your Website

While having a media kit is not necessarily required for securing partnerships, it does provide a handy way to share relevant statistics with your potential partners!

What Goes in a Media Kit? 

Trying to find one that fits your needs as a creator can be difficult, especially as many often lack the features that may be most beneficial to you. Read on for how to schedule your content and how to find the right platform for you.

Finding the Right Content Scheduler for your Business

Are you ready to increase your income as a creator? Affiliate marketing may be a viable stream to do so. 

Getting Started with Affiliate Marketing

With the recent push for video content from platforms & brands alike, we rounded up the best ways to reuse your existing video content and to stretch the use of anything new you make as much as possible.

13 Ways to Repurpose your Video Content

If you want to know the best way to post on Instagram, just take a look at its own accounts.

The secret way Instagram is telling you how to post

Isabel's bi-weekly roundup of the best creator and digital media news

5 Things I Loved This Week

The creator mantra in 2021 has been "video is king" so to help make it easier on you, we are sharing 5 tips to incorporate more video content without getting overwhelmed!

5 Tips to Incorporate More Video on Instagram

Under Review is our new space to share fresh takes on creator-relevant books, movies, podcasts and more. Up first, the new series looking inside the MLM industry.

Under Review: The LuLaRich Docu-Series

We have gathered the top tips for growing on Instagram, as well as sharing some results from our own testing of these commonly shared growth strategies.

7 Tips for Organically Growing Your Instagram Following in 2021

With the Instagram outage fresh in our minds, those who put their entire livelihoods in the hands of social media companies are owed a safety net back.

Influencers Deserve A Safety Net

Are platforms limiting influencers sponsored content? Or is there another explanation as to why sponsored content may not perform as well as organic content? 

Does Using #ad Hurt Your Engagement? 

Cold emailing to brands may sound intimidating at first, but being informed on them can help you garner higher success as well as giving you something to benchmark your results against.

7 Things You Didn't Know About Cold Emailing

Holiday campaigns are already starting to be solidified for the 2021 season. Now is the time to start sending your pitches, and we want to make sure you know all the juicy industry deets to craft a fire pitch and get paid your worth!

7 Stats to Know Before Sending your Holiday Pitches

TikTok is where all the major growth seems to be happening these days. Here's how you can capitalize on it.

Explode your TikTok Growth with Tips from Top Creators

Were you panicking about your business when IG was down? Doing these 7 things now will ensure you own more of your funnel & save yourself some stress.

4 Ways To Be Prepared for The Next IG Apocalypse

And the DL on whether it REALLY is...or if that's just cliched hype

What It Means For You If TikTok Is "The New IG"

How do you know when you’re ready to make the leap from side-hustle to replacing your day job?

How To Take Your Content Creation Business Full-Time

As live shopping takes over our feeds, find out what you might be missing if you don't add it to your content streams.

Is Live Shopping The Next Era of Influencing?

These new link stickers don't feel much like an upgrade, do they?

Why Can't Instagram Get Links Right?

Instagram's new Favorites feature could be a game changer. Whose list will you be on?

Are You Anyone's Favorite Instagram?

A recap of our AMA with a YouTube brand partnerships expert

Q&A with Ariel Burstein of Thought Leaders Agency

The most important things a creator needs to remember about negotiating contracts for brand partnerships.

4 Key Takeaways From Our Contract Negotiation Workshop

Learn what brands really want from creators in the pitching process and how to take yours to the next level.

4-Step Framework for Pitching: Understanding Pitching from the Brand's Perspective

Our top tips to make a good impression on brands with your campaign management.

Best Practices for Managing your Partnerships

Taking this step can go the extra mile to impress brands, AND it helps you assess and improve your performance.

Welcome to the Willa Community Resource Page

Hello Willa Community 👋