TEN Things We Loved This Week: Thanksgiving Mega Edition

TEN Things We Loved This Week: Thanksgiving Mega Edition

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Did you miss us? Our popular Friday roundup "5 Things We Loved This Week" has been on hiatus, but we're BACK with a double-stacked Thanksgiving edition just for you.
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by Isabel Sachs
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Nov 26, 2021
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Did you miss us? Our popular Friday roundup "5 Things We Loved This Week" has been on hiatus, but we're BACK with a double-stacked Thanksgiving edition just for you. Let's dive in!
  1. PODCAST: The Top 10 Reasons That Influencer Turned Down Your Campaign
Whether you agree with these reasons or not, it's good to know how brands might be interpreting your responses. For the full deep-dive, don't miss our accompanying article flipped to present from the creator's perspective 😉
  1. BOOK: We Should All Be Millionaires by Rachel Rodgers
Tired of hearing that the way to improve your finances is to spend less money? A MUST-READ for creative entrepreneurs, this incredible read outlines how to invest in yourself so you can grow your business and your income and make your money work for you. It's accessible, inclusive and actionable. We're so obsessed, keep your eye on our Instagram @joinwilla, because we'll be giving away a copy along with some of our other favorite reads!
  1. ARTICLE: Kevin Lee: Leading a Brand Powered by Organic, Authentic Influencer Marketing
Finally a brand getting the whole creator-marketing thing right: "It’s natural for brands to be super prescriptive when they are spending thousands of dollars. But it’s easy for the audience to see through that and know that the influencer is being paid. There’s more authenticity when brands provide the value props but after that it’s up to the influencer to create whatever content they want. Brands should let influencers do what they do best and be as organic as possible. It makes a big difference according to Kevin Lee." ←If that intro doesn't make you want to read this 🤷
  1. ARTICLE: How Gen Z Killed Basic Black
Millennials everywhere can breathe a sigh of relief, because it's finally Gen Z's turn to be vilified in the media for "killing" all manner of things.
  1. PODCAST: How to Get People to Say Yes through the Power of Persuasion with Vanessa Bohns (Episode 701 of the How To Be Awesome At Your Job podcast)
You know we're here to keep it real for you, so I'm gonna say this with love: Vanessa Bohns' book "You Have More Influence Than You Think" makes some great points, but why read the whole thing when you can get the gist from her guest appearance on this podcast? Most creators could benefit from feeling empowered to ask for more, so check this out and then get on with your bold asks!
  1. ARTICLE: The Sexfluencers
We're big fans of the content over on Vox, and this hot take is no exception. "Platforms like OnlyFans mean people with big followings online can earn money. Where does that leave the sex workers who were there first?"
  1. VIDEO REPLAY: Influence The World by The Drum and Whalar
These video replay conference sessions from Influence The World by The Drum and Whalar were designed to "take you on a journey across the world of influence, tackling the biggest trends and topics of the moment to explore how you can tap into the millions of influencers, tastemakers, creators and storytellers around the world to create long-term impact with audiences and unlock ROI as part of your integrated marketing mix."
  1. ARTICLE: A Dog Attack Disfigured Her Face But Didn’t Stop This Skateboarding Influencer
"What does an Instagram influencer do when a key moneymaker — their face — is dramatically changed in a way that doesn’t correlate with traditional beauty standards?"
  1. ARTICLE: Influencers get an upgrade. Now they’re in charge.
More of this kind of news, please and thank you! We are loving the trend of creators going in-house to advise brands. Having one of your own at the helm makes it more likely that partnerships will work on your terms, and the more brands that want creators to come on board, the more career options you have. Sounds like a win-win to us!
  1. PDF: The Rise of The Independent Creator
We straight up cannot get over this i-n-c-r-e-d-i-b-l-e PDF about the new creator class. Personally, I let it sit on my desktop for over two weeks AND shared it with my entire team before I actually read it, but once I did, OMG. Devour every word and we promise, you won't be sorry.

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