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Holiday campaigns are already starting to be solidified for the 2021 season. Now is the time to start sending your pitches, and we want to make sure you know all the juicy industry deets to craft a fire pitch and get paid your worth!
1. Nearly 68% of US marketers from companies with 100 or more employees will use influencer marketing in 2021.
Keeping this in mind, pitching to companies with 100+ employees may be more profitable given that the vast majority will likely be running campaigns for the holidays! Prospecting with services like RocketReach or Apollo via LinkedIn will let you easily see this information before adding a contact to your outreach list.
2. 68% of marketers plan to use TikTok for influencer marketing
While Instagram still reigns supreme with 93% planning to use Instagram and 83% planning to use stories, TikTok use is up an impressive 42 percentage points from 2020. Not to mention, TikTok content represents a diverse set of options for potential repurposing by brands.
3. The 2021 season forecasts a 100% increase from 2020 in requests for holiday influencer campaigns.
According to Fohr Customer Financial Forecast
With demand for influencer campaigns expected to be up 100%, you can anticipate more opportunities for partnerships this season and the opportunity to be pickier with what partners you choose to work with. Be on the lookout for 5-star prospects that are looking for long-term partners over one-off posts!
4. 76% of consumers said they'll be doing their holiday shopping online rather than in-store.
According to Fohr 2021 Holiday Influencer Survey
The Covid-19 pandemic forced most of us to shop online for the 2020 Holiday season. Despite most shopping centers being open, many consumers appear to favor the shift to online. Given the larger numbers interested in online shopping affiliate linking could be an additional revenue stream to consider, as well as offering to add on affiliate posts through platforms like LTK or MagicLinks.
5. Over two-thirds of shoppers buy based on influencer recommendations for a variety of products
According to LTK.it, “While beauty and fashion rank as the purchases most positively impacted by influencer recommendations, understanding influencers’ audiences broadens opportunities to sell a variety of products."
Strong knowledge of your audience and their purchasing intentions reigns supreme when pitching for holiday partnerships! Be cognizant of requests for your review of specific items and don’t be afraid to leverage story polls and your affiliate data to demonstrate your audience’s interest in specific products & brands.
6. Influencers are the #1 driver of purchase decisions on social media
Fohr.co found that influencers are the biggest driver in the decision to buy products through social media platforms. With the increase in shopping opportunities on social platforms like Instagram and Pinterest, influencers still remain the largest drivers of purchases. Keep this in mind when pitching brands and determining your rates for holiday partnerships!
7. Most creators raise their rates for holiday campaigns
According to Fohr.co 47% of creators in the 10K-100K category raised their rates for the holiday season and 52% over 100K raised theirs due to increased demand. Keeping in mind that there is an expected increase in influencer campaigns for this holiday season, be sure to adjust your rates for increased demand and especially campaigns with tight turnaround times or one-off posts. Increases of 5-10% were most common, followed by 11-20% increases.